Hi Everyone,

I am Cassandra aka Ca$$andra aks Cassy aka Cass. You can call me any of these names. Here I am hanging out on a rooftop in Park Slope:



So about me: I grew up in El Paso, Texas or as we locals like to call it El Chuco. It is a border town and one of the safest cites in the US. It is on the border with Juarez, Mexico which is one of the most dangerous cities in the world (think No Country for Old Men). I am Mexican American. Here I am as a kid:


I studied filmmaking in my undergrad education. After graduation I worked as a documentary video editor at a small studio in Berkeley. I then started working at a consulting firm–Bassett & Partners. We specialize in ethnographic research and design/brand strategy. Ingrid’s job at IDEO is similar to what I did/do except we did not do prototyping. After years of working with/for many talented designers I decided that design school was for me!

If you want to know a little bit about some of the projects I have worked on (work and personal) you can check out the portfolio section on the website I made for my application to this program here.

I am really looking forward to this class and working with all of you! Here I am in Berlin at the Hamburger Bahnhof aka Museum für Gegenwart. The exhibit was ryoji ikeda’s db (decibel).


Author: cassymichel

I am a grad student in SVA's Products of Design program. I have a background in filmmaking, video editing, and design research/consumer insights. I am excited to work with my hands and make things!

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