Story & target user
It turns out that there is research being conducted on how jelly fish seem able to digest / break down trash – specifically micro-plastics (). I think it’s pretty cool, a metaphor of sorts on how the negativity around us doesn’t have to bring us down.
The target users are individuals, organisations and companies that are ready to adopt the saying – “when the world throws trash at you, eat it and carry on”. Lol, okay, maybe it needs to be refined a little bit. Ultimately I envision this plush light being for people who want a cute symbol that they says they are conscious of and care about the environment.