
My brand is Madmad, and our primary mission is to assist individuals in relieving stress.
Madmad offers a unique stress-relief toy, which is divided into three parts: the head wires, the body, and the backhand.
The toy is designed to house a ball within it, containing both a pressure sensor and cotton material. When the ball is pushed, it triggers changes in the LED lights on the head wires.
The head wires incorporate LEDs and distance sensors. As you approach the toy, the LED lights will flash, providing an engaging and interactive experience.








I really like that the night light serves a secondary function as stress ball — and the LED lighting up when the ball is squeezed feels like a very satisfying user experience. (A side question: Is there any research on whether lights increase or decrease stress?)
The current design is very cute, but I’m wondering if, as a stress device, it should be somehow associated with managing stress (either calm, or high-energy)?
I’m also curious about material for the final version—stress balls are often a very smooth surface. Would it make sense to use something that is super soft and/or smooth?
Right now, it reminds me of a little anime bat or a character from a classic video game.
The proposal seems feasible to me. In terms of size, it could (as seems to be the direction) be the size of a typical stress ball. Another idea is more of a “stress pillow” — which would give someone more to squeeze. I think one or two additional design elements (a pattern or something like that—something that perhaps signifies the purpose).
For the final product, I would definitely recommend a video showing that this pillow is meant for dealing with stress, eg showing the user journey. I think it would be fun to see a few different people using it when coping with a stressful situation, and seeing how they maybe use it differently. Excited to see the final version!
Wowowow, look at these big eyes!!! Can’t wait to see them shine so bright yeaaaaa!